Born in the wild urban area of Yunnan, as a city cowboy (at least I think I am), I’ve spent the last decade collecting perspectives like Pokémon — from the midwest winters of UW-Madison to the konbinis of Nagoya. My directing style? Think of it as a weirdly beautiful cocktail of American cheese cake, Japanese ramen soup, and a heavy splash of Chinese five-spices.
I cut my teeth at Wieden+Kennedy, where I learned that if an ad doesn't make you feel something (or laugh at yourself), it’s just noise. I also learned that the soul of a film is born in the cut. This "editor’s brain" allows me to see the final frame before I even yell "Action." Since going rogue in 2022, I’ve been on a mission to prove that empathy and a good "awkward" laugh are the only ways to survive the modern world.
The Highlight Reel (or, why you should hire me):
- The Heartstring-Tugger: My breakthrough film, The Rare Talent Agency, turned a heavy topic like rare diseases into a heartwarming, viral moment. No crying—just feeling.
- The Sauce: Directed Heinz’s first-ever brand film in China. I established a tone that was as messy, fun, and unhinged as a bottle of ketchup in the hands of a toddler.
- The Legend: Followed eSports god UZI to Paris for NIKE, documenting his marathon journey. It was raw, it was sweaty, and it broke the internet.
- The "Wait, What?" Factor: Created those "Abstract" recycling spots for Zhuan Zhuan. If you love surreal, slightly uncomfortable humor that Gen-Z obsessed over, that was me.
- The Gold: Snagged a Gold at the Times Advertising Awards for making a film about renting out shoulders (don’t ask, just watch).
The Vibe: I’m obsessed with the moments between the frames—the clumsy silences, the weird smiles, and the stories that make people say, "I thought I was the only one who felt that."
Partners in Crime: Nike, Coca-Cola, IKEA, Adidas, McDonald's, Starbucks, and anyone else who values a good story over a boring billboard.
You can find me on
映像ディレクター｜豪 (ごう)
中国・雲南省生まれ。17歳で渡米し、ウィスコンシン大学マディソン校（映画制作）を卒業。その後、名古屋大学大学院にて映像学修士号を取得。アメリカのロジカルな構成力と、東洋独自の美意識を併せ持つ。
ドキュメンタリー制作を経て、世界的なクリエイティブ・エージェンシー Wieden+Kennedy にてエディターとして研鑽を積む。この時期に培った鋭いリズム感と構成力を武器に、2022年より監督として独立。希少疾患をテーマにした公益広告『レアタレントエージェンシー』で社会の片隅に光を当てる温かな眼差しが大きな反響を呼び、一躍注目を集める。「物語性」と「遊び心」を軸に、日常に潜むユーモアと人間ドラマを切り取ることを得意とする。また、既存のジャンルを融合・再構築（ジャンル・ベンド）し、独自のビジュアルスタイルへと昇華させる演出手法に定評がある。
主要取引先
Coca-Cola, NIKE, IKEA, Adidas, McDonald’s, Starbucks, Kewpie, OPPO等。
主な実績
NIKE (2024)：伝説的eスポーツ選手UZIのパリマラソン挑戦を追ったドキュメンタリーがSNSで爆発的な反響を呼ぶ。
P&G (Head & Shoulders)：モキュメンタリー『レンタル肩』で時報広告賞・金賞を受賞。
Heinz (2023)：中国初のブランドCMを監督し、遊び心あるトーンを確立。
転転APP(Zhuan Zhuan)：若年層に爆発的人気を博した「シュールで抽象的」な回収シリーズ。