NIKE
Very few amateur runners have made it to the Shanghai Marathon podium in its history.
This year, inspired by Eliud Kipchoge, 8 amateurs from China trained to break that barrier.
From Kenya to Yunnan, Beijing, and Shanghai, through high-altitude and long-distance training with some of the world’s best. This is their journey to prove that improbable doesn’t need a miracle.
Agency: Wieden+Kennedy
Creative Director: Davi Sin
Creatives: Link, Huicheng Wu
Agency Producer: Claire Qin
Production: Lunar Films
Head of Production: Feng Zhe
Music: Charles Monet @BigKnows
Additional Music: Davi Sin
Director of Photography: Eden An
Colorist: Agua
Mixing: Coda Shanghai