The Running Soul
PUMA

Are you a runner with a running soul? Good luck in your next life.
A very ambitious campaign produced in 2023 but never aired for obvious reasons. You do not talk about death when trying to sell some shoes.  Director’s  Cut.

Agency: SG
Creative Director: Stephen Kong
Production: Chosen Production
Director of Photography: Eden An
Editor: Chen Tian  Le
Music: Shi Rui
Colorist: Shi Wen Long