Head & Shoulders
Shoulder for Rent is a viral campaign for Head & Shoulders shot in a convincing mockumentary style. Framing clean shoulders as a highly sought-after commodity, the ad blended deadpan humor with candid-style street interviews, leading many viewers to genuinely believe "shoulder renting" was a real-world sharing economy trend.
Brand: P&G, Head & Shoulders
Agency: Goodzilla
Creative Directors: J+J
Casting Director: Fang Fang
DOP: Liu Lulu
Second Camera: Jiaxin Huang
Edit: Fem
Music: Shirui