Xtep X Blacktoes
Xtep partners with Shanghai running club brand Blacktoes to launch a collab called Runners Never Graduate. The collaboration explores aesthetics and sensibilities in Chinese high schools with a runner’s spirit.
Agency: Blacktoes
Creative Director: Jam Li
Production: Yazo
1st AD: Chong
Production Designer: Chou Chou
Director of Photography: Peter Pan
Colorist: Shi Wen Long